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Description
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NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.
Role Summary
The Marketing Manager position is responsible for working with key NBCU stakeholders to market and increase sales for NBC.com and AccessHollywood.com. Reporting to the Marketing Director, this position will act as the primary conduit between NBC/AH site teams and the sales team to effectively translate a brand’s/client’s needs into actionable digital programs from ideation through campaign launch.
The Marketing Manager’s areas of focus include:
Monetization of NBC.com and AccessHollywood.com websites
Ongoing development & refinement of the two sites’ go-to-market strategy and positioning
Both external & internal messaging in the form of sales materials, client proposals, and inter-department communication
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| Experienced |
| New York |
| New York |
| United States |
Core Responsibilities
MONETIZATION
Client-Specific RFPs & Brainstorms: partner with sales to formulate marketable sales strategies that are customized to fit specific client objectives; includes the “big idea” brainstorming and liaising with site editorial/production teams to create compelling NBC/AH digital sales programs (reactive sales support)
Develop New Sales Opportunities: identify high-interest 360 experiences, new site-specific content features, and emerging ad platforms that will serve as compelling thought starters for client conversations (proactive sales support)
Optimize Sales Campaigns: assist in managing post-sell process to help address campaign questions/refinements and maximize campaign delivery
STRATEGY
Go-to-Market: partner with the Marketing Director and sales leadership to constantly refine NBC.com and AccessHollywood.com’s go-to-market strategy to stay competitive and relevant within the evolving digital landscape
Packaging: create, socialize and execute packaging strategies that leverage the NBC/AH brands; identify cross-site opportunities for potential increase in overall client spend
Products: collaborate with site teams to identify and develop new emerging ad opportunities around major product offerings including Mobile (e.g. iPhone apps), Social Media (e.g. widgets), and Multi-Platform Live Interactive experiences
MESSAGING
Sales Collateral: create and manage portfolio of NBC/AH digital sales materials, programming/events show sheets, Rewind quarterly decks, case studies, highlights one-sheets, etc.
Internal Communication/Facilitation
- Act as the central point of contact for inbound NBC/AH marketing requests and liaise with all appropriate NBCU groups (digital sales, on-air marketing/sales, legal, research, etc.) to facilitate efficient and transparent communication
- Educate internal constituents on NBC/AH digital strategy and drive top of mind awareness within sales organization to include NBC/AH opportunities within sales proposals
- Develop/Implement processes to facilitate the most efficient and timely communication between Ad Sales and site teams on a consistent basis
Advertising & Sponsorships: evaluate opportunities to promote NBC.com & AccessHollywood.com through event sponsorships, advertising and other channels
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Basic Qualifications
On average 6-8 years of experience at an agency, media company, sales organization or in research, where the individual was responsible for presentation, creative and promotion development
Five years of Internet experience mandatory
Bachelor\\\'s Degree; MBA preferred
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Desired Characteristics
Solutions-oriented thinker who can operate within a de-centralized organization and has a proven ability to get things done while managing multiple projects simultaneously
Robust understanding of advertising within the Digital eco-system
Extensive digital sales packaging experience including both the creative (“big idea”) component and the practical (go-to-market/execution) aspects
Solid project management, marketing and strategy experience
Strong interpersonal and management skills with the ability to lead interdepartmental teams and influence internal and external clients
Familiarity with standard digital analytics tools (Omniture, @Plan, comScore, etc.) and ability to derive insights from the data
Proficiency with Microsoft PowerPoint, Word and Excel
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