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| Date/Time | : |
November 06, 2011 12:00pm December 31, 1969 07:00pm |
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| Event Type | : | Conference | |
| Venue | : | ||
| Address | : | 4441 Collins Avenue Miami Beach, FL | |
| Website | : | http:// | |
| Description | : |
PRESENTED BY OGILVY Today's multicultural market is rapidly growing and evolving into a new type of customer-influencing mainstream culture more than ever in music, fashion, food, dance and more. They are younger, more acculturated, more tech-savvy and most importantly, have tremendous buying power that cannot be ignored. They are utilizing mainstream media, social media and mobile devices more than the general market. Multicultural consumers are the new mainstream and the approach to marketing is quickly changing, as traditional methods are no longer sufficient to reach this segment and make the necessary impressions. Diversity is also becoming a key business imperative that is driving not only the internal workforce, but also community outreach and product development. The ANA Multicultural Marketing & Diversity Conference recognizes the intersection of multicultural marketing and diversity management in driving strong business growth. |
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